December 03, 2004

"Long Live Kids" is a national initiative that encourages children to eat smart, move more and become media-wise. The program was launched in October 2004. It was developed by Concerned Children’s Advertisers in collaboration with government, community partners and industry supporters. Program partners include Active Healthy Kids Canada; Boys and Girls Clubs of Canada; Canadian Association for Health, Physical Education, Recreation and Dance (CAHPERD); Canadian Diabetes Association; Canadian Home and School Federation; Canadian Teachers’ Federation; Coalition for Active Living; Dietitians of Canada; Health Canada; Kids Help Phone; YMCA; YWCA; and Dr. Rena Mendelson of Ryerson University School of Nutrition. The Canadian Sugar Institute is one of eighteen food industry and entertainment organizations supporting this initiative.

"Long Live Kids" is a three-year social marketing campaign designed to educate children, parents and educators about childhood obesity by promoting physical activity, healthy eating and media literacy. The campaign is promoting public awareness through a television public service announcement addressing physical activity and healthy eating with a focus on energy balance. It is further supported by an educational program delivered to schools and communities across Canada to help children and parents address the obesity problem.

For more information on “Long Live Kids”, click here.